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The genesis of a joint project

Nowadays companies are often big and faceless; we'd like you to know that at Euro4x4parts.com, you'll be dealing with real people

Nowadays companies are often big and faceless; we'd like you to know that at Euro4x4parts.com, you'll be dealing with real people.

Euro4x4parts.com is the creation of an off-road enthusiast, Françoise Graciet Hollender, and a mechanics expert, Georges Graciet. Françoise, from the Alsace region, previously worked as a marketing manager for a food industry multinational. Georges, a native of south west France, managed an automobile transmission company.

They decided to combine their business experience and their passion for languages and travelling. Françoise Graciet Hollender Euro4x4parts.com opened for business on September 4th, 2000. Euro4x4parts.com opened for business on  the 4th of September 2000 in France and on the 1st of January 2006 in Spain. Within 10 years the company the team had grown to 20 employees across both offices. Today there are no less than 30 employees on the team, all working together offer the very best level of customer service.

In addition to their management duties, Françoise handles marketing, and Georges provides technical support and handles the parts database and purchasing.

What's the story behind the company?

Where did the idea come from to Euro4x4parts?

I was running a manufacturing company producing transmission parts and we exported 80% of our production. We were being asked for more and more parts for Japanese vehicles and in particular 4x4.... With my industrial background and in particular exporting to Asia, I knew exactly where these parts were produced and how to supply them at a good price. Initially, Euro4x4parts was the result of a pure marketing opportunity: 4x4 parts were hard to find and expensive, there was specialised press and media dedicated to enthusiasts which facilitated communication. It was also a niche market adapted to our profile in the automotive sector which was our common ground.

Do you compete?  

I don't compete myself but I'm an avid fan of off-road rallying – it's a fascinating discipline...     Competition had been tempting me for a long time. As ever, there's never enough time but in the end my passion for racing won the day. My track record up until now includes the 24 Hour French Off-Road Championship (Toyota), Breslau Poland, Breslau Balkans, Croatia Trophy and the  Transilvania Aventura (Land Rover). At that is just the start....

Why choose Euro4x4parts ?

We've put all our knowledge and our energy into the company. We love to share this knowledge. We constantly strive to improve our skills, the scope of our range of products and their availability. We revel in searching for hard-to-find parts and creating kits to make the lives of our clients easier, etc. ....We also constantly working to improve the quality of information in our database in particular in terms of clarity and precision.All of this with a dose of modesty and tenacity that characterises people with a long term commitment.   Euro4x4parts doesn't claim to be perfect. But we do everything we can to offer the very best service to our clients -  by finding the part they need at the best price and as quickly as possible. Beyond supplying parts, Euro4x4parts shows a real commitment to the 4x4 community by directly participating in a maximum of  4x4 events and helping teams to participate and succeed in competitions.

"We have both put the best of ourselves into creating Euro4x4parts.com and we are proud of its success. 60,000 customers have already put their trust in us, and 13000 of these are just from the past 12 months. On average we attract 51 new customers per day !  We'd like to give all our customers a big thank you for trusting us with their vehicles."

Our commitment

Our mission is to import and distribute 4x4 parts for trade and individual clients throughout the world and for all models of 4x4 on the road in Europe.

Euro4x4parts on the Merzouga dune

  • Accuracy and choice of a range of parts unique in Europe: our online catalogue includes more than 50,000 part numbers for almost 60 makes of 4x4. This database of parts and accessories, for 95% of 4x4s on the road, is unique in Europe. It enables you to select the precise part you need, avoiding unnecessary returns. Our rebuild kits (brakes, transmission and transfer, steering, engine, axle, swivel), have helped to forge our reputation. They include all the parts you need to get your 4x4 back in shape. Ordering is simplified and you can get to work knowing you won't be missing a washer at the last minute!

    Euro4x4parts, All the 4x4 parts you'll ever need - just grab a wrench!

  • Quality (genuine/aftermarket?): In addition to aftermarket parts we also supply OEM and genuine parts as well as performance parts for heavy use. We guarantee all our parts for 2 years.

  • Price: you'll notice that are prices are between 20% and 50% cheaper than genuine parts. This isn't because they are of inferior quality but simply reflects the fact that we have drastically reduced the number of intermediaries between the manufacturer and you, the client!

  • Huge stock: so we can supply parts as quickly as possible. 80% of orders are dispatched the same or the next day.

  • Service and beyond! We speak 14 languages in our offices: French, English, Spanish, Catalan, Portuguese, Arabic, German, Dutch, Italian, Danish, Swedish, Norwegian, Mandarin Chinese and Korean.
    We're here to help! Whether you simply need a hand diagnosing a problem, preparing for a journey or just finding the right part for the job... We will never let you down! If a problem arises, we are always on hand to find a solution.Thanks to our team of product managers we always do our very best to get hold of that hard-to-find part your're searching for.

  • Mad about 4x4 practical mechanics? Beyond selling parts, we are happy to help with mechanical tips and advice . Our product managers regularly write articles to keep you up to date on new products, offer tips for installing parts and general mechanical information on topics that are sure to interest you.
    It's not just about parts, we publish a 4x4 Webzine about the life of the worldwide 4x4 community. Meetings, competitions, expeditions – we're out there in the field with you!

  • Professionnels, we look after you! We know you depend on our services, so we provide accelerated delivery and special pricing, available via an account for professionals. Once signed up, you can access our wholesale catalogue directly, each time you visit our site.

    They're talking about us!

    Check out press articles featuring business news 4x4 preparation projects, competitions, 4x4 events and meetings,travel and expedition articles from across the 4x4 world.

    Soon indispensable : 10 good reasons to drive a 4x4

    Some key figures

    Overall performance:
  • Double figure growth of turnover every year since 2000

    Logistical performance :
  • 20 000 products in stock
  • 50 000 products in our catalogue
  • 60 000 dispatched per year
  • 9 000 new stock deliveries per year    

    Internet performance:
  • 44% of total revenue
  • 145 000 unique visitors per month
  • Web site visited from over 200 countries every month
  • 2 million pages referenced by Google

    Opening of our  new premises in Sainte Marie de Gosse (France)

    April 4th 2017



    TV Côte Sud Adour puts us in the spotlight: